July, 2010
When I began freelancing and formed a company, I called it “Roasted Vermicelli” more-or-less at random: I had previously purchased the domain name vermicel.li, and sticking the word “roasted” in front was required to make the business name unique within New York State.
After some years of this—plus a blog tagline which promises musings on pasta but has yet to deliver any—when I cooked dinner the other day, it was time to cook using some roasted vermicelli.